At Sundberg Tax & Consulting, we know small business very well. This allows us to help our clients in many ways, from marketing to strategy management. While no one knows a business better than its owners, we will take this broad knowledge and sharpen and focus it so it can be used to cut into a target market.

An example of this would be a client who has been simply targeting everyone. We would help our client narrow down their target to the most desirable customers. While they would still provide service to anyone willing to pay, their marketing would be directed toward those customers who tend to have the highest profitability and most frequent recurrence. How will they know who that is? That information may come from the properly-tuned accounting system we have helped set up. Now our client’s marketing budget can be directed toward its most profitable clientele.

We can also help by suggesting new cost-effective marketing approaches or untapped consumer bases. At a high level, we can help with business strategy. This does not include specific courses of action, but rather considerations of what a business’ [tipsy content=”One’s Market Niche is largely based on how they define themselves in the market. For instance, Dell(TM) would be a low-cost leader in computers, targeting the masses with low-priced merchandise, whereas Alienware(TM) is a quality leader in computers, targeting involved computer gamers who are willing to spend significantly more in order to stay on the cutting edge of video game technology.” group=”17″ use_oembed=”false” ]market niche[/tipsy] may be. By defining itself, a business and its owner will be assured that every decision fits with their business’ niche and furthers their advantage.